BUILD A PATIENT – PATIENT PROFILES
Brief:
We were asked to re-approach how patient profiles were being shown. The client was concerned that they were not eye-catching and visually over-whelming. They wanted something that could easily engage the user and leave them with pertinent information regarding their treatment.
Audience:
A very broad spectrum of HIV patients, from young to old, and their caregivers.
Solution:
We created a fun, colorful interactive iPad application. The more the user played with the game, the more they would learn about their treatment and their HIV.
Role:
Concept, Creative Direction, UX, Design & Tech Lead
Client:
Isentress
