XIFAXAN CONSUMER SITE– REDESIGN

Brief:
Patients with HE have a difficult time seeing and digesting information. The client needed their current site revamped so current HE suffers and their caregivers have access to the information they need to manage their treatment.

Audience:
Patients with HE and their caregivers.

Solution:
A simple easy to navigate site.

Role:
Concept, Creative Direction, UX, Design & Tech Lead

Client:
Salix Pharmaceuticals

PHASE 1 – SITE REFRESH
PHASE 2 – NEW LOOK. NEW FUNCTIONALITY