CALCULATE WHICH CARD IS RIGHT FOR YOU
Bank approached us to create an iPad application for their financial associates to help generate interest in their banking products. I thought it might be a great idea to create a tool the consumer could interact with which would provide insight, based on their lifestyle, as to which Bank of America Reward’s Card was best for them.
Bank of America retail customers.
A fun interactive tool for consumers to see, based on their lifestyles, which Bank America Rewards Card is best for them.
Concept, Creative Direction, UX, Design & Tech Lead
Bank of America