CALCULATE WHICH CARD IS RIGHT FOR YOU
Brief:
Bank approached us to create an iPad application for their financial associates to help generate interest in their banking products. I thought it might be a great idea to create a tool the consumer could interact with which would provide insight, based on their lifestyle, as to which Bank of America Reward’s Card was best for them.
Audience:
Bank of America retail customers.
Solution:
A fun interactive tool for consumers to see, based on their lifestyles, which Bank America Rewards Card is best for them.
Role:
Concept, Creative Direction, UX, Design & Tech Lead
Client:
Bank of America
