{"id":138,"date":"2016-08-14T13:40:39","date_gmt":"2016-08-14T13:40:39","guid":{"rendered":"http:\/\/iloveyoumytv.wpengine.com\/?page_id=138"},"modified":"2017-09-02T20:48:40","modified_gmt":"2017-09-02T20:48:40","slug":"digitalmobile","status":"publish","type":"page","link":"http:\/\/iloveyoumytv.com\/?page_id=138","title":{"rendered":"Digital\/Mobile"},"content":{"rendered":"<p>[vc_row][vc_column]<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"840\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/09\/CalculatorBannerF2.gif\" class=\"thb_image  left full  attachment-full\" alt=\"\" \/>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;150&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<strong>CALCULATE WHICH CARD IS RIGHT FOR YOU<\/strong><\/p>\n<p><strong>Brief:<\/strong><br \/>\nBank approached us to create an iPad application for their financial associates to help generate interest in their banking products. I thought it might be a great idea to create a tool the consumer could interact with which would provide insight, based on their lifestyle, as to which Bank of America Reward\u2019s Card was best for them.<\/p>\n<p><strong>Audience:<\/strong><br \/>\nBank of America retail customers.<\/p>\n<p><strong>Solution:<\/strong><br \/>\nA fun interactive tool for consumers to see, based on their lifestyles, which Bank America Rewards Card is best for them.<\/p>\n<p><strong>Role:<\/strong><br \/>\nConcept, Creative Direction, UX,\u00a0Design &amp; Tech Lead<\/p>\n<p><strong>Client:<\/strong><br \/>\nBank of America[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"583\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/09\/CalculatorBody.gif\" class=\"thb_image  center   attachment-full\" alt=\"\" \/>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;200&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"394\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/09\/iPad_Calculator_ResultsFa.gif\" class=\"thb_image  center   attachment-full\" alt=\"\" \/>[vc_column_text]<\/p>\n<p>A simple tool to help the consumer appreciate their long term saving if they<br \/>\nused the Bank America Rewards Card.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;200&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"394\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/09\/iPad_Calculator_ResultsFb.gif\" class=\"thb_image  center   attachment-full\" alt=\"\" \/>[vc_column_text]<\/p>\n<p>Quarterly Spend<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;150&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<img loading=\"lazy\" decoding=\"async\" class=\"thb_image  center   \" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/09\/Calculator_Travel.jpg\" width=\"700\" height=\"539\" alt=\"Calculator_Travel\" title=\"Calculator_Travel\" \/>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p><strong>Cash Rewards<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;150&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<img loading=\"lazy\" decoding=\"async\" class=\"thb_image  center   \" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/09\/Calculator_save.png\" width=\"700\" height=\"539\" alt=\"Calculator_save\" title=\"Calculator_save\" \/>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p><strong>Travel\u00a0Rewards<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;200&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;150&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]CALCULATE WHICH CARD IS RIGHT FOR YOU Brief: Bank approached us to create an iPad application for their financial associates to help generate interest in their banking products. I thought it might be a great idea to create a tool the consumer could interact with which would provide insight, based on their&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-138","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/pages\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138"}],"version-history":[{"count":0,"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/pages\/138\/revisions"}],"wp:attachment":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}