{"id":137,"date":"2016-08-14T13:37:19","date_gmt":"2016-08-14T13:37:19","guid":{"rendered":"http:\/\/iloveyoumytv.wpengine.com\/?page_id=137"},"modified":"2017-09-01T23:03:01","modified_gmt":"2017-09-01T23:03:01","slug":"xifaxan","status":"publish","type":"page","link":"http:\/\/iloveyoumytv.com\/?page_id=137","title":{"rendered":"XIFAXAN"},"content":{"rendered":"<p>[vc_row][vc_column]<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"840\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/Banner_area2.png\" class=\"thb_image  center full  attachment-full\" alt=\"\" srcset=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/Banner_area2.png 1800w, http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/Banner_area2-300x140.png 300w, http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/Banner_area2-768x358.png 768w, http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/Banner_area2-1024x478.png 1024w, http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/Banner_area2-400x187.png 400w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;]<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/05\/spacerf.gif\" class=\"thb_image  center full  attachment-full\" alt=\"\" \/>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<strong>XIFAXAN CONSUMER SITE\u2013 REDESIGN<\/strong><\/p>\n<p><strong>Brief:<\/strong><br \/>\nPatients with HE have a difficult time seeing and digesting information. The client needed their current site revamped so current HE suffers and their caregivers have access to the information they need to manage their treatment.<\/p>\n<p><strong>Audience:<\/strong><br \/>\nPatients with HE and their caregivers.<\/p>\n<p><strong>Solution:<\/strong><br \/>\nA simple easy to navigate site.<\/p>\n<p><strong>Role:<\/strong><br \/>\nConcept, Creative Direction, UX,\u00a0Design &amp; Tech Lead<\/p>\n<p><strong>Client:<\/strong><br \/>\nSalix Pharmaceuticals[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h5 style=\"text-align: center;\">PHASE\u00a01 \u2013 SITE REFRESH<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1188\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/xifaxan_Phase1a.png\" class=\"thb_image  center   attachment-full\" alt=\"\" srcset=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/xifaxan_Phase1a.png 600w, http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/xifaxan_Phase1a-152x300.png 152w, http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/xifaxan_Phase1a-517x1024.png 517w, http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/xifaxan_Phase1a-400x792.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;120&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h5 style=\"text-align: center;\">PHASE\u00a02 \u2013 NEW LOOK. NEW FUNCTIONALITY<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"484\" src=\"http:\/\/iloveyoumytv.com\/wp-content\/uploads\/2016\/06\/XIFAXAN_LAPTOP3.gif\" class=\"thb_image  center   attachment-full\" alt=\"\" \/>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;200&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]XIFAXAN CONSUMER SITE\u2013 REDESIGN Brief: Patients with HE have a difficult time seeing and digesting information. The client needed their current site revamped so current HE suffers and their caregivers have access to the information they need to manage their treatment. Audience: Patients with HE and their caregivers. Solution: A simple easy&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-137","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/pages\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137"}],"version-history":[{"count":0,"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=\/wp\/v2\/pages\/137\/revisions"}],"wp:attachment":[{"href":"http:\/\/iloveyoumytv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}